In the B2B landscape, establishing a strong online presence and fostering meaningful connections are crucial for business growth. LinkedIn’s Premium Company Page are now available in Australia and offer a suite of advanced features designed to enhance your company’s visibility, credibility, and engagement on the platform.
Here’s why we think it’s worth the $150ish a month price tag:
1. Accelerate Follower Growth
- Auto-Invite Engaged Members: Automatically invite users who interact with your content to follow your page, expanding your reach effortlessly. Effortless game changer.
- Invite Followers of Similar Pages: Extend invitations to individuals following comparable pages, tapping into audiences with aligned interests. Immediate access to a bigger, and targeted audience. Hello new followers.
2. Enhance Credibility
- Custom Testimonials: Showcase client endorsements prominently on your page to build trust with potential clients. B2B gold is social credibility.
- Credibility Highlights: Display achievements, awards, and notable highlights to distinguish your business in search results and on your page.
- Premium Badge: Feature a gold Premium badge on your page, signaling a commitment to excellence and enhancing your brand’s reputation. You’re invested in yourself and everyone can see.
3. Engage and Convert Prospects
- Visitor Insights: Access data on individuals who have visited your page, enabling targeted follow-ups and personalised outreach. Develop a system for connecting personally with followers for a next level lead option.
- Custom Call-to-Action (CTA) Button: Encourage specific actions, such as visiting your website or contacting your team, through a prominently displayed CTA button. Make it e-a-s-y.
- AI-Powered Post Writing Assistant: Utilise artificial intelligence to craft compelling content, saving time and enhancing engagement with your audience. We are still a little on the fence on this one – we will come back to you! B2B is also H2H (human to human), AI can help, but still needs to sound like your brand.
By leveraging these features, B2B companies can effectively increase their LinkedIn presence, foster trust with potential clients, and drive meaningful business growth.
For a comprehensive overview of features and to determine if LinkedIn Premium Company Page aligns with your business objectives, consider exploring LinkedIn’s official resources, here.
Ready to up your LinkedIn game but need some help? Get in touch with the Versed team today.
