Case Study
Evolving an Engineering Business into an Integrated Project Delivery Brand
LM Engineering engaged Versed during a significant period of business evolution as the company communicated their expansion beyond traditional engineering services to a more integrated project delivery model spanning engineering, construction, workplace design and project management.
Expertise
- Strategic Positioning
- Communications Strategy
- Market Differentiation
Project Challenge
- Better articulate the breadth of services
- Position the business more competitively for larger and more complex opportunities
- Unify messaging across multiple disciplines
- Modernise the brand narrative
- Create stronger alignment between business capability and external perception
Our Solution
- Stakeholder workshops and strategic discovery
- Messaging architecture development
- Service positioning refinement
- Audience and sector analysis
- Growth and perception strategy
- Positioning for larger-scale and higher-value project opportunities
Who We Worked With
LM Engineering (now Braid)
The Impact
- Repositioned the business around integrated project delivery capability
- Established clearer differentiation across core service pillars
- Created a scalable strategic communications foundation for future growth
Braid had evolved significantly as a business and we wanted a clearer way to communicate who we are today. Versed guided us through the process and delivered a strategy and identity that feels aligned, confident, and future-focused. They simplified what felt like an impossible task.
