Case Study
Supporting Ongoing Growth Through Embedded Marketing Partnership
Following the strategic repositioning and rebrand, Versed continued supporting Braid through an ongoing marketing and communications partnership focused on maintaining consistency, strengthening visibility and supporting long-term business growth — evolving into an embedded strategic partnership across communications, positioning, and brand execution.
Expertise
- Marketing Strategy
- Content & Communications
- Brand Execution
Project Challenge
- Ongoing strategic marketing support
- Content and communications alignment
- Improved consistency across platforms and collateral
- Stronger positioning within target sectors
- Support translating technical capability into commercially clear messaging
Our Solution
- LinkedIn and social media management
- Website content and refinement
- Capability statements and proposals
- Project and case study development
- Employer branding and culture communications
- Service messaging refinement
- Campaign and content planning
- Strategic advisory support
Who We Worked With
Braid (formerly LM Engineering), including Tracey Scholfield, Head of Workplace Design
The Impact
- Established long-term consistency across marketing and communications
- Supported ongoing growth and market positioning initiatives
- Developed scalable marketing foundations to support future expansion
Versed genuinely felt like an extension of our business. The support goes beyond marketing - there's a deep understanding of who we are, where we're going and how we want to be represented.
