Case Study
Supporting Ongoing Growth Through Embedded Marketing Partnership
Following the strategic repositioning and rebrand, Versed continued supporting Braid through an ongoing marketing and communications partnership focused on maintaining consistency, strengthening visibility and supporting long-term business growth — evolving into an embedded strategic partnership across communications, positioning, and brand execution.
Expertise
- Marketing Strategy
- Content & Communications
- Brand Execution
Project Challenge
- Ongoing strategic marketing support
- Content and communications alignment
- Improved consistency across platforms and collateral
- Stronger positioning within target sectors
- Support translating technical capability into commercially clear messaging
Our Solution
- LinkedIn and social media management
- Website content and refinement
- Capability statements and proposals
- Project and case study development
- Employer branding and culture communications
- Service messaging refinement
- Campaign and content planning
- Strategic advisory support
Who We Worked With
Braid (formerly LM Engineering), including Tracey Scholfield, Head of Workplace Design
The Impact
- Established long-term consistency across marketing and communications
- Supported ongoing growth and market positioning initiatives
- Developed scalable marketing foundations to support future expansion
Working with Versed felt like having an experienced marketing team alongside us. They took the time to understand our business and quickly became a trusted part of our team.
Whether it was content, tenders, website updates, social media, project stories, or helping us find opportunities to raise our profile, they were always responsive, practical, and ready to help.
The strategy gave us clear direction, and the ongoing support meant we could keep moving forward and building momentum. They were great to work with, and I would happily recommend them to any business looking for a marketing partner that is both strategic and hands on.
