At Versed, we believe that authenticity isn’t just a buzzword—it’s a key driver of customer trust, loyalty, and long-term success.
Why Authentic Marketing Matters
Consumers today are more sceptical than ever. Studies show that 86% of people believe transparency is more important than ever before, and 81% say they need to trust a brand before they’ll buy from them. Authentic marketing is what fosters that trust.
“People want to engage with businesses that feel real,” says Rachael, Managing Director at Versed. “If your brand sounds like a corporate robot or an AI content generator, you’re going to lose them.”
Authenticity leads to:
- Stronger customer relationships – When people believe in your brand, they’ll stick with you.
- Better engagement – Authentic content is more relatable and shareable.
- Higher conversion rates – Trust leads to action—whether that’s buying a product or booking a consultation.
How to Make Your Marketing More Authentic Marketing Strategy
1. Tell Real Stories
Instead of polished corporate jargon, share real experiences—whether it’s a behind-the-scenes look at your team, customer success stories, or lessons from failures.
2. Drop the AI-Speak
AI-generated content often feels too polished and repetitive. Phrases like “We’re thrilled to announce…” or “Join us on this exciting journey…” are starting to sound robotic. Instead, write how you’d naturally speak.
3. Showcase Your People
Customers connect with people, not faceless brands. Highlight your team, their expertise, and their personalities in your marketing.
“At the end of the day, people do business with people,” says Daniel Hedges, Marketing & Commercial Account Director at Versed. “Let your audience see the humans behind the brand.”
4. Engage, Don’t Just Broadcast
Social media isn’t just for posting—it’s for conversations. Reply to comments, ask questions, and get involved in industry discussions.
5. Stick to Your Values
If your brand has core values, make sure they’re reflected in your marketing. Authenticity isn’t just about messaging—it’s about actions.
Authentic marketing isn’t about being perfect—it’s about being real. In a world where AI content is everywhere, human connection is your greatest advantage. If you want to build trust, create content that feels personal, transparent, and true to your brand.
“Marketing isn’t just about what you say—it’s about how people feel when they interact with your brand,” says Rachael. “And real connection always wins.”
Want to build a marketing strategy that’s authentic and effective? Let’s talk.
