Uncategorized

Versed is now a HubSpot Solutions Provider, helping businesses implement, optimise and scale HubSpot CRM, marketing automation and sales systems to support long-term growth.

Our Team attended the launch of the 2025 Digital Future of Work Report with Business Chamber Queensland. Now in its third edition, this research series (supported by Australian Retirement Trust) continues to lead the conversation on the evolving nature of work and how businesses can prepare for both the risks and opportunities in a digital future.

The agriculture industry is built on trust, relationships, and long-term partnerships. While technology has changed how farmers and agribusinesses operate, one thing remains true: authenticity matters. 

Marketing in agriculture isn’t just about selling a product – it’s about educating, engaging, and building credibility in a sector where trust is key. 

The construction industry is competitive. Whether you’re a commercial builder, contractor, or supplier, marketing isn’t just about getting your name out there—it’s about positioning yourself as a trusted expert in your field.

But here’s the problem: many construction businesses still rely on word-of-mouth alone. While referrals are valuable, modern marketing strategies can significantly expand your reach and attract higher-value projects.

There’s been a lot of talk about AI replacing marketers, but let’s set the record straight: AI is a tool, not a replacement.

Creativity—the ability to generate original ideas, think critically, and create emotional connections—is something AI simply cannot replicate.

At Versed, we believe in using our skills to create impact that goes beyond the commercial. Sometimes, the most powerful stories aren’t found in boardrooms or campaign reports, they’re out on the road (or in this case, the desert).  That’s why we’re proud to be supporting the Ride for Men’s Sheds, an extraordinary solo motorcycle

There’s been a lot of talk about AI replacing marketers, but let’s set the record straight: AI is a tool, not a replacement.

Creativity—the ability to generate original ideas, think critically, and create emotional connections—is something AI simply cannot replicate.

How Much Should You Spend on Marketing? A Practical Guide for B2B Budget Planning
“How much of our revenue should go into marketing?” It’s a common question—and the answer depends on your goals, growth stage, and industry. In this blog, we break down smart budgeting strategies for B2B businesses across tech, SaaS, agri and construction, plus what to actually include in your marketing budget.

Artificial Intelligence (AI) is changing the way businesses approach marketing. From chatbots to content generation, AI-powered tools can automate tasks, speed up processes, and analyse data at an unprecedented scale. But while AI offers many advantages, it’s not a one-size-fits-all solution.

Getting your marketing budget approved doesn’t have to feel like an uphill battle. In this blog, we share seven practical tips to help you secure buy-in from your executive team—by focusing on strategy, aligning with business goals, and clearly demonstrating business value (beyond just revenue). If you’re ready to turn your marketing plan into a strategic investment, this one’s for you.