Yellowgate Group | Building Authority and Amplifying Brand Visibility

Case Study

Building Authority and Amplifying Brand Visibility

Yellowgate Group partnered with Versed (formerly RMH Consulting) to strengthen its market presence and build brand credibility in the competitive construction, mining, and civil works sectors. The partnership centered on strategic marketing advice and full management of Yellowgate’s LinkedIn presence, including the company page, executive team profiles, and sales team profiles. By amplifying personal brands and humanising the Yellowgate story, the campaign generated greater visibility, improved industry recognition, and secured new business opportunities.

Expertise

Project Challenge

Yellowgate Group, as a growing brand, needed to differentiate itself in a crowded industry. The challenge was to clearly communicate its unique value proposition to potential clients, establish trust in its expertise, and position its leadership as industry authorities. The company also needed to increase engagement on LinkedIn, a vital platform for driving B2B awareness, while enhancing personal profiles for its executive and sales teams to humanise the brand and build stronger business connections.

Our Solution

Strategic Marketing Advisory: Delivered a clear marketing strategy to define Yellowgate’s unique value proposition and develop key messaging to position them as a trusted industry leader.
Company LinkedIn Management: Took full ownership of Yellowgate’s LinkedIn page, creating compelling, industry-aligned content that showcased Yellowgate’s projects, partnerships, and leadership.
Executive & Sales Team Profile Management: Enhanced the personal LinkedIn profiles of Yellowgate’s executives and sales team, using storytelling, skills showcases, and personalised posts to build authority and trust.
Content Creation & Scheduling: Produced and managed a consistent flow of LinkedIn posts to increase brand visibility and ensure Yellowgate stayed top-of-mind in the construction, mining, and civil works sectors.
Industry Engagement & Outreach: Leveraged strategic LinkedIn engagement tactics to encourage comments, shares, and increased visibility for the executive team and sales team on industry-relevant discussions.

Who We Worked With

Yellowgate Group’s Marketing Manager, executive leadership team, and sales representatives.

The Impact

Increased Visibility: Positioned Yellowgate as a key industry player by amplifying their brand and the personal presence of their leadership and sales teams.
Executive Brand Authority: Established Yellowgate’s executives as thought leaders, driving visibility, credibility, and opportunities for business growth.
Sales Enablement: Enhanced personal profiles for Yellowgate’s sales team, supporting new business development and fostering stronger client relationships.
LinkedIn Engagement: Boosted content engagement and community interaction on Yellowgate’s LinkedIn page, driving higher visibility within target industry circles.
Pipeline Growth: Strengthened Yellowgate’s lead generation and referral network through meaningful LinkedIn connections, personal introductions, and greater visibility on key industry discussions.

We intentionally chose to work with Versed because we needed a clear strategy on how we could communicate our value add to the industry, as well as create solid profiles for our sales staff and the company as a whole. Looking at their past work, we knew we were in the right hands to help us elevate as a new and emerging brand. Their knowledge of the construction, civil works, mining, agriculture, and heavy haulage industries was immediately evident, and they know how to craft content that resonates with our target audience. Their support has been exceptional — they act as an extension of our business unit, providing thoughtful, clear, and strategic communications that cut through noise. I’d absolutely work with Versed again.

Tee Taneka, Marketing Manager, Yellowgate Group