Case Study
Bridging the Gap: Seamless Marketing Transition
Wiley, a project delivery company, engaged Versed (previously known as RMH Consulting) to fill a gap in their marketing team over a 14-month period. Versed managed comprehensive marketing activities, including event management, PR, social media, and content creation, ensuring no disruption to Wiley’s marketing initiatives and successfully aligning efforts with business goals.
Expertise
- Marketing Strategy
- Content Development
- Event Management
Wiley needed interim marketing support across all activities, from event management to content creation, to maintain momentum and consistency while hiring a new internal marketing team.
Versed provided a full suite of marketing services, covering social media management, PR, event coordination, sponsorship management, and collaboration with internal teams to identify and capitalise on market opportunities.
Wiley’s executive and project management teams, internal marketing personnel, and media outlets.
- Consistent social media posting and engagement.
- Successful execution of events and launch of key projects.
- Enhanced social presence through the introduction of a new Instagram page.
"Rachael and I worked together when I started in my role as Marketing and Communication Manager at Wiley. Rach's hands-on experience with the company, coupled with her deep industry knowledge and existing client relationships, made onboarding a breeze. When the time came, her ability to smoothly transition out as I built an in-house team is rare skillset among consultants that I deeply appreciated. Apart from being a powerhouse marketer, Rach is genuinely wonderful and warm human with a contagious zest for life. She's a confident strategist, calm under pressure, driven to deliver - and excellent company when you want to talk marketing tactics over a glass of bubbles."
