Case Study
Crystal Clear Results: Elevating True Blue Glass’s Brand, Team, and Market Position.
True Blue Glass partnered with Versed (previously RMH Consulting) to drive comprehensive marketing efforts. This collaboration included social media management, grant applications, and award nominations, significantly enhancing brand visibility and engagement. SEO and Google Ads have since been added to the services provided. Our initiatives also support internal culture improvement, recruitment, and operational upgrades, positioning True Blue Glass as an industry leader while securing vital accolades and funding.
Expertise
- Marketing Strategy
- Grant Applications
- Social Media Management
True Blue Glass required a cohesive marketing strategy to address challenges in internal and external communication, improve brand visibility, and increase stakeholder engagement. Aligning marketing efforts with business objectives while achieving tangible outcomes was critical.
The company also faced challenges in hiring and retaining the right staff, and enhancing internal culture. Additionally, they required support in securing grants and awards to grow their operations and solidify their market presence.
- Conducted a comprehensive marketing strategy review to align with business goals.
- Crafted a winning grant application for a $75,000 Queensland Department of Employment, Small Business and Training grant, supporting a major manufacturing plant upgrade.
- Coached the team on pitching for the grant application to ensure success.
- Delivered a high-quality social media strategy with custom content, boosting engagement across platforms.
- Wrote and secured the nomination for the 2024 Trade Services Award at the Logan Chamber of Commerce Business Distinction Awards.
- Strengthened internal communication through newsletters and initiatives aimed at improving company culture.
- Assisted in developing recruitment strategies to attract and retain top talent.
- Managed SEO and Google Ads campaigns to improve online visibility and lead generation.
True Blue Glass leadership team.
- Enhanced brand visibility and engagement with a 45% increase in social media activity.
- Boosted recruitment success with a 20% increase in job applications and improved candidate quality.
- Secured a $75,000 government grant to enhance manufacturing capabilities.
- Elevated brand prestige by winning both the 2024 Trade Services Award, and the AGWA Award for Outstanding Glasswork (2024).
- Strengthened internal culture, fostering a more engaged and productive team.
"Partnering with Versed has been a game-changer for True Blue Glass. Their strategic approach has elevated our brand, enhanced our team culture, and driven tangible results across the board. From securing a $75K government grant to helping us win 2x awards in 2024, they’ve been with us every step of the way."
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