Case Study
Blueprints for Success: Strategic Marketing That Builds Impact
Total Construction, a major player in diverse sectors with revenues exceeding $200 million, sought strategic guidance to elevate its in-house marketing approach. Versed (previously known as RMH Consulting) engaged closely with their marketing team, providing mentorship, frameworks, and feedback to develop a refined, high-level strategy and implemented website updates, ensuring an impactful alignment with business goals.
Expertise
- Marketing Strategy
- Website Updates
- User Experience (UX)
Total Construction needed high-level marketing strategy guidance to drive meaningful results across various sectors, from aged care to renewable energy. Despite an established presence, they required strategic direction to enhance their in-house efforts.
Over several months, Versed provided strategic advisory and mentorship, offering activities and frameworks for the marketing team to refine their strategy.
Additionally, light website upgrades were implemented to modernise its design and improve UX.
Total Construction’s executives and in-house marketing team, with close collaboration to ensure alignment with business objectives.
- Clear strategic alignment of marketing efforts with key business objectives.
- Enhanced effectiveness of in-house marketing initiatives and investments.
- Improved website UX, resulting in a more modern and engaging online presence.
I wanted to express my gratitude for the outstanding collaboration I've had with Rachael from RMH Consulting. My experience with RMH Consulting has been nothing short of exceptional, thanks to her unparalleled insights and strategic expertise.
They seamlessly integrated their industry experience with strategic thinking, resulting in strategies that were not only innovative but also grounded in reality.
They took the time to understand our unique challenges and objectives, ensuring that every strategy they proposed was tailor-made to fit our needs perfectly.
Looking forward to future collaborations.
