Case Study
Building Community Through E-Commerce
The Rec Room, a fitness centre known for its strong community culture, wanted an online store to manage and sell their branded merchandise. Versed (previously known as RMH Consulting) created an e-commerce solution aligned with the gym’s branding, managed a professional photoshoot, and integrated the store with social media and website for easy in-channel promotion.
Expertise
- E-Commerce Setup
- Content Creation
- Digital Integration
Project Challenge
The Rec Room had no existing online platform for managing or selling merchandise, limiting their ability to control stock and streamline purchasing.
Our Solution
Versed designed and developed a brand-aligned online merch store, coordinated a photoshoot for on-brand visuals, and integrated the store with analytics, payment processing, and social channels.
Who We Worked With
Collaborated closely with The Rec Room’s owner, Brandon Rennie, to align the store with the gym’s brand values and customer preferences.
The Impact
- A fully branded, functional e-commerce store with online payment options
- Integration across social media for seamless promotion
- Established a streamlined process for inventory management and sales
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