Case Study
Access Offshoring | Building a Scalable Marketing Strategy for High-Growth Offshore Recruitment
Access Offshoring was rapidly growing but lacked a unified, scalable marketing strategy to support its ambitious goals. As they expanded their recruitment operations in the Philippines for Australian businesses, Versed was brought in to build the marketing foundation that would drive lead generation, market awareness, and business development.
Expertise
- Marketing Strategy
- Campaign Frameworks
- Growth Planning
Access Offshoring was growing quickly, but their marketing activities were inconsistent, lacking clear measurement or alignment to sales targets. Their reliance on referrals limited scalability, and they needed a more strategic approach to support client acquisition, talent brand building, and market penetration—especially as they moved from small business clients to larger, high-volume partners.
We delivered a tailored marketing strategy aligned to Access Offshoring’s growth targets. The strategy included:
- Clear marketing funnel development (attract > nurture > convert)
- Tactical activity mapping across SEO, paid, social, and events
- Brand authority and knowledge leadership frameworks
- Content pillars supporting their USP and vertical-specific outreach
- Measurement and performance tracking guidance
- Recommendations for internal resource structuring to scale marketing delivery
Tiffany English (Director) and the Access Offshoring leadership team
The strategy provided Access Offshoring a clear roadmap to achieve their ambitious growth targets, while building internal capability and integrating new marketing resources. It aligned marketing efforts with business outcomes and brought clarity to messaging, enabling confident investment in ads, content, and lead generation.
"Versed helped us get clear on where we’re going, what’s working, and where to invest our energy. It’s changed how we see marketing - not as a cost, but a core function for growth."
1x
strategic marketing plan built to support monthly leads, drive new client acquisitions, guide internal team structure, with clear business objectives—all mapped to a scalable growth model.
6+
integrated marketing channels activated with role clarity and performance indicators
3x
clear campaign focus areas mapped to business objectives
