Case Study
Optimising Scenic Rim Regional Council’s LinkedIn Strategy
Scenic Rim Regional Council (SRRC) engaged Versed to refine and optimise their LinkedIn presence to align with council objectives, highlight regional opportunities, and set a clear strategic direction. The project delivered a detailed report covering data insights, competitor analysis, a light strategy framework, a content plan, and best practices. This actionable plan empowered SRRC to increase engagement, improve visibility, and position their LinkedIn as a valuable communication and branding tool.
Expertise
- Social Media
- Strategy
- Content Planning
Project Challenge
Scenic Rim Regional Council sought to enhance their LinkedIn presence to better reflect their regional objectives, attract talent, and engage stakeholders. They required a strategy grounded in current data, competitor insights, and best practices to achieve these goals.
Our Solution
- Data Analysis: Conducted an in-depth assessment of SRRC’s existing LinkedIn performance, identifying trends, strengths, and opportunities.
- Opportunity Identification: Highlighted opportunities for growth based on local area insights and alignment with SRRC’s strategic goals.
- Light Strategy Development: Created a clear strategy outlining objectives, challenges, and opportunities, with actionable recommendations for moving forward.
- Content Planning: Developed a light content plan featuring content pillars, a sample monthly calendar, and example posts to guide SRRC’s communication efforts.
- Competitor Insights: Analysed strong LinkedIn examples from other councils, providing inspiration and actionable insights for SRRC.
- HR Integration Best Practices: Advised on how to integrate HR processes into LinkedIn for recruitment and employer branding.
Who We Worked With
SRRC’s Communications and Marketing Team
The Impact
- Established a clear LinkedIn strategy aligned with SRRC’s objectives.
- Provided actionable insights to strengthen their LinkedIn presence and engage the local community.
- Provided advice to enable HR integration for improved recruitment and talent branding.
- Delivered a content plan to streamline posting efforts and increase engagement.
5x
competitor LinkedIn pages analysed to benchmark and inspire content direction
100%
alignment with SRRC’s organisational and recruitment goals
1x
actionable strategy framework to guide ongoing optimisation
