Case Study
Refreshing the AltTab Brand for a Future-Focused Identity
AltTab, a growing Queensland-based technology company, engaged Versed to evolve their brand identity as they transitioned to a more mature, established business. Their original logo, created during the company's early days, no longer aligned with their market presence or ambitions. Versed refreshed the brand by modernising the logo, refining its shape and typography, and ensuring it would resonate with clients and partners in the tech space. The new identity has received outstanding feedback from stakeholders and has helped elevate AltTab's credibility and recognition.
Expertise
- Branding
- Visual Identity
Project Challenge
AltTab wanted to retain the essence of their original logo to honour their story, but required a professional, modern update that better reflected their growth, vision, and service evolution, without losing brand equity.
Our Solution
- Refined the existing logo to be cleaner and more versatile, while maintaining recognisable shapes and elements.
- Developed a more modern and balanced typographic style that aligned with AltTab’s positioning as a smart, agile, and innovative tech provider.
- Ensured the refreshed brand worked seamlessly across digital and print platforms, with a sleek and polished finish that stood out in the IT space.
- Delivered brand files, guidance, and visual collateral to support consistent application post-launch.
Who We Worked With
AltTab’s leadership team, including the founders and key stakeholders, to ensure alignment with business direction and brand aspirations.
The Impact
- A revitalised logo that kept the story and shape of the original, while presenting a more credible, professional face to market.
- Improved recognition and perception within the industry and among partners.
- Positive stakeholder feedback, with many noting how the refreshed identity elevated the brand.
