Case Study
Evolving a Legacy Brand: Rebranding Layer 8 for the Future
As Layer 8’s business evolved, their legacy branding no longer reflected the credibility and calibre of their offering. Versed led a strategic rebrand to modernise the company’s visual identity, aligning it with its future direction while respecting the brand equity built over time. The result was a sharper, more professional look that better represented Layer 8’s expertise in helping organisations manage their human cyber risk.
Expertise
- Brand Strategy
- Visual Identity
- Design Direction
Project Challenge
The original Layer 8 branding had become outdated and didn’t align with the company’s current positioning or goals. It needed to evolve – without alienating the existing brand story.
Our Solution
- Refined the logo while retaining recognisable elements to preserve brand continuity
- Introduced a more contemporary and professional visual identity
- Updated colour palette and typefaces to reflect confidence and credibility
- Delivered brand assets to support rollout across digital and printed collateral
Who We Worked With
Layer 8 Security executives.
The Impact
- A bold and future-ready brand identity
- Positive internal and external feedback following the rebrand
- Strong alignment between the brand and Layer 8’s strategic growth plans
