Case Study
Rebranding LM Engineering to Braid
Following the strategic positioning process, Versed partnered with LM Engineering's leadership team to develop and launch a completely new brand identity for the business — transitioning from LM Engineering into Braid, a name and identity designed to better reflect the integrated, collaborative and multidisciplinary nature of the business.
Expertise
- Brand Identity
- Naming Strategy
- Design Direction
Project Challenge
- A more contemporary and commercially mature identity
- Stronger differentiation within the engineering and construction sector
- A brand capable of supporting long-term growth
- Alignment across multiple service areas
- A name and visual identity reflective of integrated delivery
Our Solution
- Naming strategy and development
- Brand identity design direction
- Messaging and tone of voice
- Service architecture
- Website direction and copy
- Capability statement development
- Rollout planning and implementation support
Who We Worked With
LM Engineering / Braid leadership team, in collaboration with Gary Schmidt from Sounder
The Impact
- Successfully transitioned the business from LM Engineering to Braid
- Developed a scalable identity aligned with future business growth
- Elevated market perception across engineering and construction sectors
As our business evolved from a small consultancy built around the founder's name into a broader organisation expanding into new areas, we were looking for a brand that reflected who we are today and where we are heading. Versed gave us the confidence to own who we had become as a business, with a brand that now genuinely reflects our capability.
