Case Study
Makoura Lodge : From Pandemic to Prosperity
With restrictions on gatherings and international guests due to COVID-19, Makoura Lodge faced a challenging market shift. Versed (previously known as RMH Consulting) conducted a full-day workshop to help the team pivot their strategy, identifying opportunities in the domestic market and creating a six-month marketing plan tailored to the current climate.
Expertise
- Marketing Strategy
- Domestic Market Positioning
- Social Media Training
Project Challenge
Makoura Lodge needed to adapt their marketing approach to reach a local audience due to the loss of international visitors and limitations on large events.
Our Solution
Versed developed a marketing strategy that included social media guidance, PR initiatives, and messaging aligned with the domestic market. The team also received training on tools like Canva, Facebook, and Instagram for effective social media management.
Who We Worked With
Partnered with Makoura Lodge’s executive team during an in-depth, onsite workshop.
The Impact
- Clear six-month marketing plan with COVID-19 contingency options
- Refined messaging to engage the local market
- Enhanced team confidence in executing social media strategies
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