Case Study
Educating Through Engagement: HLC's Social Media Success Story
Horowhenua Learning College partnered with Versed (previously known as RMH Consulting) to enhance its social media presence, aiming to increase enrolments and build a wider New Zealand audience without advertising. Versed managed content creation, community engagement, and monthly strategy sessions, resulting in significant growth in social engagement and organic reach across Facebook and Instagram.
Expertise
- Social Media Management
- Community Engagement
- Content Strategy
HLC needed a strategy to increase enrolments, build a national audience, and foster community engagement on social media—all achieved organically, without paid advertising.
Versed conducted monthly planning meetings, created custom graphics for social media, managed community engagement, and provided monthly performance reports, refining the strategy based on insights and data-driven decisions.
HLC’s Learning & Development team to align social media content with enrolment goals and community engagement.
- Achieved significant growth in Facebook post engagement over three months.
- Increased Instagram follower base and overall engagement.
- Improved brand awareness on Instagram with a refreshed and cohesive grid layout.
Rachael and her team helped consolidate all of our ideas and identify key areas that we needed to focus on specifically for our target market. A detailed Marketing and Strategic plan followed and the appropriate action was taken. The ongoing support and guidance was a critical factor in the success of growing social media platforms, upgrading our website, and converting our enquiries. The team at Versed are down to earth, professional, and fun! If you are in need of expert advice on how to grow your business, then I would highly recommend contacting the team at Versed. They make the whole process stress-free!
99%
increase in Facebook post engagement.
510%
increase in Instagram engagement.
31%
growth in Instagram followers.
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