Hair and Barber NZ | Snip, Snap, Engage: Revitalizing Community Spirit

Case Study

Snip, Snap, Engage: Revitalizing Community Spirit

During COVID restrictions, Hair and Barber NZ (H&BNZ) wanted to engage their community through a monthly Instagram competition. Versed (previously known as RMH Consulting) developed and managed the strategy, content, and execution, leveraging multi-channel promotion to drive participation and excitement, resulting in impressive engagement and reach.

Expertise

Project Challenge

Due to COVID limitations, in-person events were not feasible, so H&BNZ sought to shift to an engaging online competition to maintain community interest.

Our Solution

Versed created a comprehensive campaign plan for the Instagram competition, including content creation, strategic multi-channel promotion, and regular community engagement to maximise reach and participation.

Who We Worked With

Collaborated closely with H&BNZ’s team to align content and strategy with their brand and audience needs.

The Impact

Significantly boosted profile visits.

Achieved a substantial increase in impressions.

Enhanced overall page engagement.

Rachael and Holly did a wonderful job executing our Instagram competition idea, and we are really pleased with the increase in our monthly statistics and the number of entries we received. We thoroughly enjoy working with them both.

Bev Jarvis, National Manager, Hair & Barber NZ