Case Study
Building Identity: Crafting Costify’s Logo for Lasting Impact
Costify, formerly PCMD Software Solutions, sought a new logo to reflect its new name. Versed (previously known as RMH Consulting) developed a logo embodying reliability, accuracy, and innovation, resonating with their target audience and enhancing market presence.
Expertise
- Brand Development
- Visual Design
- Market Positioning
Project Challenge
Transitioning from PCMD Software Solutions to Costify, the company needed a modern and clean logo that conveyed their values and appealed to the construction industry.
Our Solution
Versed explored fonts, color palettes, and iconography, creating a logo that symbolised financial accuracy and construction elements, aligning with Costify’s brand values.
Who We Worked With
Costify’s leadership team to ensure the logo met their vision and market positioning.
The Impact
- A cohesive brand identity reflecting company values.
- Enhanced market positioning within the construction industry.
- Elevated brand presence, positioning Costify as an industry leader.
Versed's expertise was indispensable in our rebranding, guiding us from initial consultations to unveiling our new logo. Their meticulous approach resulted in a brand identity that accurately reflects our company and resonates with our target audience.
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