Case Study
Access Offshoring | Refining Messaging to Match Market Maturity
As Access Offshoring evolved from to engaging larger businesses with complex hiring needs, they needed refined messaging that better communicated their value proposition and aligned to their new market position. Versed was engaged to reposition Access Offshoring and deliver messaging tools the team could use confidently across all channels.
Expertise
- Brand Positioning
- Key Messaging
- Value Proposition
Access Offshoring’s original messaging focused on practical support but lacked sophistication to engage larger clients or clearly communicate their value and unique approach. They needed messaging that conveyed strategy, compliance, values, and long-term partnerships.
We developed a structured messaging framework including:
- Audience segmentation
- Updated elevator pitch and value proposition
- Messaging pillars that reflect their triple bottom line, cultural fit focus, and full-service model
- Tone of voice principles
- Use-case messaging to support campaigns and LinkedIn content
Tiffany English (Director), sales and Access Offshoring marketing team
Access Offshoring now has messaging that resonates with mature businesses while staying true to their personable, values-led approach. It enabled more strategic outbound campaigns, stronger website copy, and improved consistency across team communication.
"We finally feel like our messaging reflects who we are and what we deliver. Versed nailed it, it’s now easy for our whole team to communicate with confidence."
1x
Complete messaging framework delivered for team-wide adoption
5x
Messaging pillars established to support consistent, strategic communication
100%
Rollout of messaging across website, sales decks, and outbound content
