Case Study
Riversands Wines Project: Easter in the Vines Goes Virtual
Just days before their annual "Easter in the Vines" event, Riversands Wines had to cancel due to COVID-19. Versed (previously known as RMH Consulting) quickly pivoted, organising a virtual event with live-streamed performances, targeted social media ads, and interactive activities, successfully bringing the experience into people’s homes and driving record sales.
Expertise
- Digital Strategy
- Social Media Management
- Virtual Event Coordination
Project Challenge
With the cancellation of an in-person event that usually boosted sales, Riversands needed an alternative strategy to engage their audience and maintain revenue.
Our Solution
Versed implemented a live-streaming strategy, adapted ad spend, and introduced a selfie competition, managing every detail from platform setup to community engagement on Facebook.
Who We Worked With
Partnered with Riversands Wines and coordinated with performers to deliver an engaging online experience.
The Impact
- Enhanced virtual event participation with engaging interactive features.
- Achieved a notable increase in brand visibility and online sales.
- Successfully attracted a large audience to the live event stream.
40,000+
Reach on digital platforms
532%
growth in Facebook engagement
850%
increase in online cart sales over two weeks
