Case Study
Celebrating Innovation: FIAL’s Rise to Industry Leadership
FIAL partnered with Versed (previously known as RMH Consulting) over three years to drive strategic marketing aligned with its pillars of Sharing Knowledge, Building Capability, and Creating Connections. Through social media management, PR, and campaign launches, Versed elevated FIAL's industry presence, increased event attendance, and garnered significant media coverage.
Expertise
- Social Media Strategy
- Campaign Management
- PR
Transitioning from PCMD Software Solutions to Costify, the company needed a modern and clean logo that conveyed their values and appealed to the construction industry.
Versed conducted workshops to develop marketing strategies, managed multi-channel social media, executed book launch campaigns, and developed PR content, including case studies, to raise FIAL’s profile and attract audience interest.
FIAL’s marketing and executive teams, industry media, and Australian food business owners.
- Significant year-on-year growth in social media following and engagement.
- Successful launches of the Celebrating Australian Food and Agribusiness Innovations book for three consecutive years.
- Increased event attendance and media coverage in key industry publications.
Rachael has provided Food Innovation Australia Limited (FIAL) with social media management and PR services for several years. Rachael’s significant experience and connections within the food industry has been of tremendous benefit to FIAL in raising awareness of our brand. She has achieved strong media coverage within industry-specific publications for our ‘business as usual’ work as well as developing strategies relevant to changing market circumstances for a much broader stakeholder network. Such strategies not only helped to raise brand awareness, but also delivered valuable information to people amidst times of crisis.
