Case Study
Cracking Into New Markets: Australian Market Launch
Raglan Coconut Yoghurt Company aimed to enter the Australian market, needing media coverage to establish credibility with local retailers and consumers. Versed (previously known as RMH Consulting) crafted a press release and distributed it to key industry and consumer media outlets, securing coverage in top publications to boost brand visibility and attract potential stockists.
Expertise
- Public Relations
- Media Outreach
- Brand Awareness
Project Challenge
As a New Zealand brand new to Australia, Raglan Coconut Yoghurt needed media exposure to build credibility and attract Australian consumers and retailers.
Our Solution
Versed created a PR strategy, developed a tailored pitch, and distributed the press release to targeted media, securing editorial features in prominent food industry and consumer publications.
Who We Worked With
Partnered with Raglan Coconut Yoghurt’s team to align PR messaging with their brand values and Australian market goals.
The Impact
- Features in Australia’s leading FMCG and food magazines
- Boosted brand visibility and credibility among Australian retailers
- Consumer interest sparked through coverage on Urban List
