Case Study
Enhanced Riversands Wines’ online presence, increasing customer engagement and driving traffic to their website.
From 2019 to 2023, Versed (previously known as RMH Consulting) partnered with Riversands Wines to manage their social media marketing, including content creation, community management, and event promotion. By crafting engaging posts and leveraging the owners' local connections, Versed has helped boost Riversands' visibility, resulting in significant growth in social media engagement and website traffic.
Expertise
- Social Media Management
- Content Creation
- Community Engagement
Project Challenge
Riversands Wines required a consistent social media presence to showcase products, drive website traffic for online purchases, and share the owners’ story in a way that connected with their local and extended audience.
Our Solution
Versed conducted monthly strategy meetings, created tailored social media posts for Facebook and Instagram, provided community management, and developed blog and story content, ensuring a steady flow of engaging and varied content to capture customer interest.
Who We Worked With
Riversands Wines’ owners to maintain an authentic brand voice and consistent community connection.
The Impact
- Improved website traffic driven by social media year-on-year.
- Expanded Instagram reach significantly, boosting audience engagement.
- Achieved notable growth in both Facebook and Instagram follower bases.
30%
increase in website visits year-over-year
209%
increase in Instagram reach
60%
growth in Facebook followers and 185% growth in Instagram followers
