Case Study
Pouring Success: Digital Strategy Transformation for Cambridge Road Vineyard
Cambridge Road Vineyard sought a robust marketing approach to drive B2C sales, expand global reach, increase memberships, and enhance profitability. Versed (previously known as RMH Consulting) developed a comprehensive digital marketing strategy, aligning the brand's online presence, optimising SEO, and managing social media, resulting in heightened engagement, increased website traffic, and improved local visibility.
Expertise
- Marketing Strategy
- Social Media Management
- SEO
Project Challenge
Cambridge Road faced challenges in balancing diverse marketing objectives, including increasing B2C sales, growing memberships, and expanding globally, all while managing costs.
Our Solution
Versed crafted a strategic marketing plan covering social media management, Google My Business optimisation, and website improvements, ensuring an authentic and engaging brand representation online.
Who We Worked With
Cambridge Road Vineyard’s team to maintain brand authenticity and align marketing initiatives with business goals.
The Impact
- Increased online sales through an enhanced e-commerce experience.
- Significant growth in social media engagement and followers.
- Improved Google My Business views and local visitor traffic.
