Versed Co

About Rachael

She is a strategic marketing and communications leader with international experience across NZ, Australia, and Singapore. Specialising in building impactful campaigns, communities, and client experiences through innovative, collaborative approaches, Rachael started her very own agency in 2015, Versed. 

Versed, is a purpose-driven marketing agency that amplifies impact across tech, B2B, and primary industries. 

You may also know her from: UK B2B Marketing Magazine, CMOtech Asia, Food & Drink Business Magazine, IT Brief Australia, NZ Food Technology, ChannelLife Australia, and the book Everything You Ever Wanted to Know About Success. 

Expertise Snapshot

Strategic Marketing & Brand Positioning 

Cross-border Campaigns (NZ, AU, SG) 

Digital Strategy & Community Building 

Thought Leadership & Executive Profiling 

Recent Speaking Engagements
  • Olive Louise Social Presents – Marketing & Margs
    Topic: An evening of straight-talking marketing wisdom, where business owners and industry experts share the strategies that are driving growth right now
  • The Shoebox Blueprint 
    Topic: How Smart Marketing Wins Clients
  • Fine Food New Zealand Trade Event 2023 
    Topic: How to build and manage your business’s online reputation and digital footprint 
  • Foodpro 2023 
    Topic: Exploring the Need for Food Marketing to Go Beyond Packaging
  • Hospo Hui 2023 
    Topic: She’ll be right, until it’s not – How can you plan for the unknown? 
  • Fine Food NZ 2023 
    Topic: Navigating the digital landscape: How to build and manage your brand’s online reputation
  • The Belle Evolution 2023 
    Topic: Epic Stories of Business Growth
  • Mastercraft Licensee/Franchise Communications Day 2022 
    Topic: Digital Marketing
  • FBME 2022 Team Conference 
    Topic: Using Digital Marketing to Grow Your Profile 
  • ASE IT Webinar 2022 
    Topic: 5 Tips to Improve Your Cyber Security
  • ASE IT Webinar 2021 
    Topic: Products from Ideation to Creation 
  • Mastercraft Licensee/Franchise Communications Day 2020 
    Topic: Marketing 
  • NetApp Insight 2018 
    Keynote Presentation: Watch here at 58 minutes 
    Data Visionary Session: Consultel Cloud and HCI | Spotlight Theater 
    Customer Panel Session: Consultel Cloud Case Studies
  • Fine Food Australia 
    Topics: How to Embrace Competition; Social Media – Do You Believe the Hype?
  • Holy Shiitake 
    Workshop: Understand Your Story and Presentation Tips 
  • ASCA Symposium 
    Topic: Be Your Best Self: Social Media Marketing
  • Future Food Bootcamp 2018 
    Topic: How to Stay Ahead in Digital 

Who She Has Worked With

Speech In Action

For speaking opportunities, please email our team or connect with Rachael.
Rachael spoke at our National Franchisee Conference. She was very approachable and passionate about sharing valuable marketing insights that inspired our franchisees to improve their marketing strategies. Her talk was both practical and engaging, sparking numerous questions from our franchisees who were eager to learn more. We highly recommend her for any future events!
Miriam Garcia Eiros
Marketing Coordinator at ShoeBox
Rachael Hedges was a valuable and inspiring contribution to The Belle Evolution’s June 2025’s event. Rach delivered a keynote about the importance of strategy and how to assess if yours is driving growth, or cliche and unnecessary. She spoke confidently and oozed authenticity as she delivered specific tools that showcased her in-depth experience. She used clever delivery formats that saw varying levels of experience understand new concepts and fill notebooks with takeaways to implement. In addition, she featured on a panel, sharing her story as a female-led business owner. Her contribution was original and inspiring. She spoke with an engaging honesty that had the entire room hanging on every word and impacted for the better. She is a true asset to any audience and has left our community in awe.
Jessica Ndenda
Founder of The Belle Evolution
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