Case Study
Making Headlines: Showcasing Canary IT’s Growth with Wyntec Acquisition
Versed (previously RMH Consulting) supported Canary Technology Solutions in announcing its acquisition of Wyntec, a Brisbane-based managed IT services provider. By developing a comprehensive media strategy, including building a tailored media list, crafting a compelling media pitch, and writing a professional media release, the campaign successfully secured coverage in eight digital publications. This initiative highlighted the strategic alignment between the two companies and strengthened Canary’s brand presence in Queensland and beyond.
Expertise
- Marketing Strategy
- Content Development
- Event Management
The challenge was to effectively communicate the strategic value of the acquisition to stakeholders while ensuring consistent messaging across media channels. The goal was to increase brand visibility, showcase Canary’s expanded capabilities, and position the acquisition as a step towards market leadership in managed IT services.
- Built a targeted media list tailored to technology and business publications with geographical edits for NSW / QLD releases for higher chance of media pick up.
- Created a compelling media pitch that aligned with the strategic importance of the acquisition.
- Developed and distributed the media release with tailored communications to journalists, focusing on the benefits of the acquisition for both companies and their clients.
- Coordinated with media outlets to secure coverage and exclusive insights.
Canary IT executives, Wyntec executives, and the media
- Enhanced brand visibility for Canary Technology Solutions and Wyntec.
- Reinforced the strategic value of the acquisition to key stakeholders.
- Positioned Canary as a leading player in managed IT services within Queensland and nationwide.
"Acquiring Wyntec was a pivotal step in Canary IT’s growth strategy, and it was crucial that our story was shared with clarity and impact. Versed delivered beyond expectations, helping us secure prominent media coverage that showcased our expanded capabilities. Their strategic guidance and media expertise positioned us as a leader in managed IT services, and the response from clients, partners, and the broader industry has been overwhelmingly positive."
10x
Articles published and still counting
2x
Pleased clients
