Case Study
Tiger Knives : Sharpening Buzz: Cutting-Edge Launch
Tassie Tiger Knives faced a unique challenge in promoting their high-quality Australian-made hunting knife, as social media restrictions on weapon-related products limited traditional advertising options. Versed (previously known as RMH Consulting) crafted a pre-launch campaign focused on organic social content, behind-the-scenes insights, and SEO, successfully building anticipation and driving inquiries.
Expertise
- Organic Social Media Strategy
- Content Creation
- SEO (Searching Engine Optimisation)
Due to social media restrictions, Tassie Tiger Knives couldn’t use paid ads or influencer partnerships, requiring a creative, organic approach to generate awareness.
Versed created a content strategy with regular, engaging posts on Instagram, Facebook, and Google My Business, complemented by community engagement and SEO updates to attract interest without paid advertising.
Worked directly with Craig Dillon, owner of Tassie Tiger Knives, to ensure brand authenticity and alignment with customer expectations.
- Successfully drove high inquiry volumes through Facebook in a short period.
- Significantly boosted engagement on Facebook posts.
- Achieved strong product sales momentum on launch day.
"We were at a loss on how to promote our new knife due to restrictions. Rachael’s pre-launch strategy created a huge buzz. She took the time to understand our needs and connect with our customers. Highly recommend RMH Consulting!"
700%
increase in Facebook reach
1.15k
search views on Google My Business (up 101%)
30%
of inventory sold by launch day
