Case Study
Social Media Training for Strategic Growth
Versed provided Scenic Rim Regional Council (SRRC) with a dynamic, in-person social media workshop aimed at empowering their team to navigate the ever-changing digital landscape. Through practical training, we covered optimisation techniques, content strategies, analytics interpretation, and best practices for growing social platforms. Participants left with actionable insights and detailed guides to sustain and amplify their social media impact.
Expertise
- Social Media Optimisation
- Digital Training
- Content Strategy
Project Challenge
SRRC needed to upskill their extended internal teams on social media to maximise community engagement, grow their platforms, and ensure alignment with the council’s communication goals—all in a concise, hands-on training session.
Our Solution
- Delivered a 3-hour, in-person social media workshop tailored to SRRC’s goals and challenges.
- Provided a comprehensive agenda covering social media optimisation, content strategy, hashtags, analytics, and growth techniques.
- Created and distributed detailed post-workshop guides for each topic to ensure continued application.
- Facilitated an interactive brainstorm to align content ideas with community engagement objectives.
Who We Worked With
Scenic Rim Regional Council’s communications team and key staff members responsible for social media management.
The Impact
- Equipped the team with practical skills to optimise social media profiles and grow platforms.
- Strengthened SRRC’s ability to engage with their community through consistent, impactful content.
- Enabled team members to confidently interpret social media analytics to refine strategies and measure success.
3-hour
in-person social media training session delivered
100%
customised workshop
12+
SRRC staff equipped with actionable strategies to improve digital engagement
