New Zealand Government | Empowering Kiwi Businesses to Thrive Online

Case Study

Empowering Kiwi Businesses to Thrive Online

The New Zealand Government’s Digital Boost initiative aimed to equip small business owners with digital tools for growth. Versed (previously known as RMH Consulting) provided structured facilitation and training, including workshops and 1:1 sessions, enabling participants to gain confidence in the digital space, improve social media skills, expand their online presence, and improve business outcomes.

Expertise

Project Challenge

Many small business owners struggled with time constraints and lacked the skills to leverage digital tools effectively. The challenge was to deliver accessible training that encouraged consistent engagement.

Our Solution

Versed conducted fortnightly workshops, provided 1:1 sessions, managed group communications, and offered accountability reminders. Collaboration with Property Brokers allowed tailored training to meet small business owners’ specific needs.

Who We Worked With

New Zealand Government, Property Brokers, CEDA, and small business participants across New Zealand.

The Impact

Engaged with small business owners in digital skill development to optimise their business online.

High completion rate of 40+ video modules, leading to Digital Boost certification.

Enhanced online presence and lead generation for participants.

Outcome:

Delivered tailored marketing strategy workshops to empower regional businesses in New Zealand.The programme was an enormous success with the majority of the class completing watching their 40 videos and becoming Digital Boost certified! Not to mention, applying their newfound skills to their businesses and growing their online presence, generating more leads and enquiry, and becoming more confident about using different online platforms and channels to market their services and brand.