Case Study
Empowering Growth: Marketing Strategy Workshops for Kiwi Businesses
Versed (previously known as RMH Consulting) collaborated with the New Zealand Government to deliver bespoke marketing strategy workshops as part of the Regional Business Partners initiative. The workshops were designed to equip small and medium-sized businesses with the tools and knowledge needed to enhance their marketing strategies and drive growth in their local communities.
Expertise
- Marketing Strategy
- Workshop Facilitation
- Small Business Development
Project Challenge
Many Kiwi small businesses lacked formal marketing expertise and needed practical strategies to compete effectively in their markets. The workshops had to be accessible, relevant, and immediately actionable for participants.
Our Solution
Versed delivered interactive workshops tailored to businesses, focusing on practical marketing techniques. Sessions included case studies, Q&A segments, and tools to help participants create actionable marketing plans. Ongoing support and resources were provided to ensure implementation success.
Who We Worked With
New Zealand Government, Regional Business Partners Programme, and small-to-medium business participants across New Zealand.
The Impact
- Strengthened regional businesses’ ability to market themselves effectively.
- Enabled businesses to build actionable marketing strategies.
- Fostered growth and sustainability in regional communities.
- Businesses gained clear, practical marketing insights to enhance their strategies.
- Participants were empowered with tools to address their specific marketing challenges.
- Improved regional business visibility and economic contribution.
60+
Tailored Marketing Plans Created
60+
Kiwi Businesses
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