Case Study
Marketing Strategy and Digital Marketing
Mastercraft Electrical needed a robust digital strategy to align with their business goals, enhance brand awareness, and increase customer enquiries across New Zealand. Versed (previously known as RMH Consulting) conducted a strategy workshop with their executive team, managed social media content and ads, and provided regular insights to optimise their digital presence over twelve months.
Expertise
- Marketing Strategy
- Social Media Management
- Digital Advertising
Mastercraft sought a marketing strategy that would drive engagement, grow their audience, and increase website enquiries to support their business expansion.
Versed facilitated a half-day workshop to establish marketing goals, managed monthly social media content, Facebook ads, and community engagement, and provided data-driven monthly reports to continuously refine their digital approach.
Collaborated with Mastercraft Electrical’s executive team to align marketing activities with business objectives.
- Significantly increased website enquiries and leads through Facebook ads.
- Boosted website traffic from social media channels.
- Enhanced Facebook reach and engagement substantially.
Working with Rachael and her team has delivered a significant and tangible increase to our online profile. This has resulted in a marked increase of leads generated from our social media platforms. Not only has this been a great result for Mastercraft but it has freed up our internal resources to focus on other areas of the business. Rachael and her team are great collaborators and have understood our business quickly and delivered a tailored approach to our marketing needs.
400%
increase in website traffic from social media
15%
monthly growth in Instagram followers
317%
increase in Facebook reach
