Canary IT x Layer 8 | Strengthening Cybersecurity

Case Study

Strengthening Cybersecurity: Showcasing Canary IT’s Acquisition of Layer 8 Security

Versed (previously known as RMH Consulting) supported Canary Technology Solutions in announcing its acquisition of Layer 8 Security, a prominent Australian cybersecurity provider. By developing a targeted media strategy, including developing a specific media list, tailored pitches, and media release, the campaign achieved widespread coverage. This strategic initiative emphasised the alignment between the two companies and their mission to strengthen cybersecurity offerings for Australian businesses.

Expertise

Project Challenge

Communicate the strategic value of the acquisition to the media, stakeholders, and the broader market while ensuring a consistent and compelling narrative.

Our Solution

Built a comprehensive media list targeting technology, cybersecurity, and business publications.

Crafted a tailored media pitch for each journalist to emphasise the importance and impact of the acquisition.

Developed and distributed a media release showcasing the alignment between Canary Technology Solutions and Layer 8 Security.

Secured prominent coverage, including being featured as a lead story on ARN’s website, and first story on their enews.

Who We Worked With

Canary IT executives, Layer 8 Security executives, and journalists

The Impact

Increased brand visibility and awareness of the acquisition among key industry stakeholders.

Highlighted Canary IT’s expanded cybersecurity offerings and leadership position.

Strengthened the market perception of both companies as innovators in cybersecurity.

Joining forces with Canary IT was a significant move for Layer 8 Security, and the support from Versed made our story impossible to miss. Their strategic media approach ensured our message reached the right audiences, and the results speak for themselves. The international exposure we’ve gained has solidified our position as a leader in cybersecurity and highlighted the strength of this new partnership."

Tom Freer CEO Layer 8