Case Study
Spreading the Flavor: Golden Pig & Co’s PR Breakthrough
Golden Pig & Co, known for their allergy-friendly Asian foods, sought to expand their dumpling product line and brand reach. Versed (previously known as RMH Consulting) crafted a PR strategy, established key messaging, and coordinated media distribution, securing features in publications like FoodMag and Inside FMCG to build credibility and increase brand awareness.
Expertise
- Public Relations
- Media Liaison
- Brand Messaging
Project Challenge
As a new player in the allergy-friendly food market, Golden Pig & Co needed to establish credibility and grow their distributor network.
Our Solution
Versed focused on earned media to highlight Golden Pig’s unique product offerings, leveraging industry contacts and media coverage to reach new audiences and distributors.
Who We Worked With
Golden Pig & Co Owners
The Impact
- Secured features in trade and foodie publications
- Increased brand visibility and awareness
- Expanded distributor network
Rachael is a joy to work with, experienced, passionate and a great listener. She understands the challenges of growing a small business, with her knowledge and strong relationship in industry media outlets, she helps to cut through the noise and delivers fast results. Thank you for your continuous support and guidance Rachael!
