Case Study
Fueling Growth: Fluid’s Journey to Market eadership
Fluid, a technology company specialising in orchestration and management platforms, collaborated with Versed (previously known as RMH Consulting) to address challenges in market visibility and brand development. Over two years, Versed provided vCMO services and a marketing retainer for execution, leading to a successful company launch, increased brand recognition, and strategic partnerships.
Expertise
- Marketing Strategy
- Brand Developmen
- Digital Marketing
Fluid faced limited marketing expertise, low brand visibility, a competitive landscape, and an underdeveloped online presence, hindering their ability to effectively engage potential customers and partners.
Versed (previously known as RMH Consulting) conducted market research, developed a comprehensive marketing strategy, managed brand development, oversaw website creation, handled social media and PR, managed partnerships, identified business opportunities, supported sales relationships, and organised events to enhance Fluid’s market presence.
Fluid’s internal teams, strategic partners, industry influencers, and media outlets.
- Successful product launch with positive market response.
- Brand visibility and recognition in the target market.
- New website, growing website traffic and user engagement.
- Launched social media, and Growth in followers and engagement.
- Media coverage in prominent industry publications.
- Successful events and project launches.
- Pitched and won participation in the NetApp Insights Conference.
- Marketing campaigns aligned with business goals.
- Improved internal collaboration and communication.
"Versed gets tech. They understand the needs of highly dynamic and growing businesses, not only from a commercial perspective but exactly where they sit in the market. Versed (previously known as RMH Consulting) has made worrying about our market presence, both traditional and social, not an issue so we can focus on our customers and technology."
1x
Successful product launch with positive market response.
600+
LinkedIn followers
12x
Secured media coverage in prominent industry publications.
