Case Study
Strategic Mentorship to Unlock Marketing Potential
Catalyst Group is one of New Zealand’s leading commercial design and build consultancies. Versed has worked with Catalyst for over five years, and for the past two years has provided structured strategy advisory and mentorship to their marketing team on a fortnightly basis. This partnership has helped Catalyst align marketing with business objectives, amplify brand presence, and empower their internal team with the tools and confidence to execute effectively.
Expertise
- Strategy Advisory
- Marketing Mentorship
- Marketing Optimisation
Catalyst had a strong marketing function but sought external expertise to:
- Ensure activity was strategically aligned with business goals.
- Identify and leverage new opportunities across channels.
- Build internal team confidence and skills through mentorship.
- Streamline marketing activity for improved ROI.
- Optimise marketing activities through mentorship.
Versed became an embedded advisory partner, delivering:
- Regular strategy sessions to review campaigns and refine positioning.
- Ongoing mentorship and coaching for the marketing team.
- Opportunity mapping to amplify reach and engagement.
- Content and messaging support to strengthen visibility.
Catalyst leadership team and in-house marketing function.
- Clearer, focused marketing.
- A confident, capable marketing team empowered to deliver.
- A trusted, ongoing partnership now spanning five years.
“I have had the pleasure of working with Rachael as my external marketing mentor for the past two years. From the outset, she has been patient, encouraging, and highly insightful. Rachael has helped me gain confidence in my role, brainstorm new ideas, and approach campaigns with creativity and strategic thinking. She has provided valuable guidance on analytics, campaign effectiveness, SEO, reporting, and made practical recommendations that have directly improved outcomes.
Throughout this journey, Rachael has served as a true lighthouse, offering direction, support, and clarity whenever I needed it. Her expertise, professionalism, and approachable style make her an outstanding mentor and a delight to work with."
2+
years of ongoing strategic marketing mentorship embedded in the business.
5+
years of trusted partnership supporting brand and marketing growth.
