Case Study
Building Brand Strength and Growth Through Strategic Marketing Partnership
Versed has partnered with True Blue Glass, one of Queensland’s leading commercial and residential glazing specialists, for 2+ years to deliver a complete marketing function under a retainer model. Acting as their outsourced marketing team, Versed manages all aspects of communications, digital performance, and brand visibility - helping the business position itself as an industry leader while supporting ongoing growth across multiple regions.
Expertise
- Marketing Strategy
- Content & PR
- Digital Advertising
True Blue Glass sought a consistent and professional marketing presence that could keep pace with its rapid business growth. With multiple service lines and projects spanning residential and commercial sectors, the company needed to:
- Strengthen its brand visibility and reputation in a competitive market.
- Improve lead generation through SEO and paid channels.
- Unify internal communications across its growing team.
- Build credibility through awards, PR exposure, and thought leadership.
- Support recruitment and culture, attracting quality candidates and celebrating staff achievements.
- Ensure they were well known locally, positioning True Blue Glass as the trusted glazing partner of choice within the community.
- Ensure its marketing activity directly supported recruitment, retention, and business development goals.
Versed became an extension of the True Blue Glass team, implementing a strategic, multi-channel marketing system:
- Marketing Retainer: End-to-end marketing support, including monthly planning, campaign execution, and analytics.
- SEO & Google Ads: Data-driven optimisation to increase website traffic and capture qualified leads.
- Awards & PR: Researching, writing, and submitting award entries and media releases that spotlight True Blue Glass’s excellence and innovation – successfully achieving finalist and winner status in multiple regional and industry awards.
- Grant Support: Identified and managed the application for a $75,000 equipment grant, successfully advancing the business to purchase a piece of manufacturing equipment to provide competitive edge and modernisation.
- Social Media Management: Curated and executed brand-aligned social media content to showcase project wins, culture stories, and expertise.
- Internal Communications: Produced engaging internal newsletters and staff updates to strengthen company culture and ensure alignment between teams.
- Content & Copywriting: Developed blogs, capability statements, and internal collateral to support brand positioning and sales.
Versed collaborates closely with True Blue Glass’s leadership team and operations managers to align marketing with commercial priorities. We act as both strategic advisor and execution partner, ensuring consistent messaging across every channel.
Through this long-term partnership, True Blue Glass has achieved:
- Increased digital visibility, with strong SEO performance and consistent inbound leads via Google Ads.
- Significant PR exposure through award recognition and media coverage, enhancing the brand’s credibility.
- A stronger internal culture, supported by regular communication and employee recognition initiatives.
- Improved marketing efficiency, with all channels operating under one cohesive strategy.
“Versed has become an integral part of our team. They understand our business, take initiative, and ensure our brand continues to grow and evolve. I don’t have to worry about marketing, I know it’s taken care of. Their strategic guidance and execution have taken the pressure off internally and allowed us to focus on what we do best. We enjoy working with them too, they’re a lot of fun!”
1x
Integrated Organic + Paid Strategy
80+
PPC Leads Every Month
126
Keywords ranking on Page One
