Building Box &Co's Market Presence I Box & Co Marketing

Case Study

Building Box & Co’s Market Presence

Box & Co partnered with Versed to develop and execute a clear, focused marketing strategy aligned with their evolving business goals. From strengthening their messaging to delivering consistent marketing activity through a monthly retainer, we worked closely with the internal team to improve brand visibility, build credibility, and cement Box & Co’s position as a trusted player in QLD construction and D&C projects.

Expertise

Project Challenge

Box & Co was evolving as a business – balancing construction and D&C work, aiming for dependable growth, and seeking to engage new clients while keeping culture and people at the core. They needed a trusted marketing partner to help them clarify their story, build internal marketing processes, and execute consistently across digital and brand touchpoints.

Our Solution

Developed a marketing strategy and plan aligned with business growth goals and sector priorities.

Refined Box & Co’s messaging to speak to key audiences including government, logistics, aged care, and industrial clients.

Introduced a marketing retainer structure to manage social media, advertising, PR, client feedback, capability statements, thought leadership, and awards submissions.

Created tools and collateral to support business development and leadership positioning.

Supported internal brand alignment and communications to ensure the whole business was on the journey.

Who We Worked With

Box & Co senior leadership, project delivery teams, Box & Co Clients, and business development stakeholders.

The Impact

Consistent brand presence across digital and physical channels.

Clear, targeted messaging aligned with growth sectors.

Pipeline support through ongoing marketing and bid tools.

Increased internal clarity on brand positioning and direction.

"Versed helped us get clear on where we’re going, what’s working, and where to invest our energy. It’s changed how we see marketing - not as a cost, but a core function for growth."

— Jeremy Box, Managing Director, Box & Co