Case Study
A Fresh Face for Innovation: ASE’s Brand Transformation
Versed (previously known as RMH Consulting) worked with ASE to revitalise their brand identity, ensuring it reflected their innovative approach to technology solutions. The rebrand encompassed a refreshed logo, updated colour palette, and cohesive marketing collateral to enhance brand recognition and market presence.
Expertise
- Brand Strategy
- Visual Identity Design
- Marketing Collateral
Project Challenge
ASE’s previous branding no longer resonated with its innovative and forward-thinking ethos. ASE needed a modern, cohesive identity to effectively communicate its value proposition to clients and stakeholders.
Our Solution
Versed developed a fresh, contemporary brand identity that included an updated logo, a modern colour scheme, and streamlined marketing materials. The new branding was designed to reflect ASE’s cutting-edge technology services and appeal to its target market.
Who We Worked With
ASE’s executive team
The Impact
- An updated brand that aligned with the perception required to attract ideal clients, while maintaining some historic elements.
- Enhanced brand alignment with ASE’s mission and services.
- Increased client engagement through a modernised and professional brand image.
- Strengthened ASE’s market position in the technology sector.
Outcomes:
Successfully implemented a visually cohesive rebrand.
Improved client perception and brand recognition.
Provided ASE with marketing tools that align with their strategic goals.
