Case Study
From Strategy to Spotlight: Transforming Market Presence
ASE sought to expand its presence beyond Sydney and into other B2B verticals but faced challenges due to limited marketing resources, undefined strategy, and outdated branding. With a Fractional Chief Marketing Officer solution, we introduced a comprehensive approach that transformed ASE’s external messaging, enhanced their online presence, and solidified strategic partnerships, positioning ASE as a competitive and recognised brand in the technology space.
Expertise
- Marketing Strategy
- Branding
- Content Development
ASE’s challenge was multi-faceted: although successful within their field, they struggled to effectively communicate this to potential clients, lacked cohesive marketing materials, and experienced resource constraints in supporting essential marketing functions. Additionally, without a defined strategy or updated branding, ASE’s market positioning didn’t align with their targeted client caliber.
Versed explored fonts, color palettes, and iconography, creating a logo that symbolised financial accuracy and construction elements, aligning with Costify’s brand values.
ASE’s executive, internal teams and strategic partners. We also managed an internal marketing coordinator as a direct report.
- Enhanced market recognition through a full rebrand and cohesive marketing strategy.
- Expanded reach on LinkedIn, acquiring a substantial number of followers and establishing a strong professional network.
- Strengthened partnerships with Go-To-Market (GTM) and Market Development Fund (MDF) funding annually, supporting ongoing marketing efforts.
1x
rebrand
600+
LinkedIn followers
$40,000
AUD in partnership funding secured annually.
