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How Much Should You Spend on Marketing? A Practical Guide for B2B Budget Planning
“How much of our revenue should go into marketing?” It’s a common question—and the answer depends on your goals, growth stage, and industry. In this blog, we break down smart budgeting strategies for B2B businesses across tech, SaaS, agri and construction, plus what to actually include in your marketing budget.

Artificial Intelligence (AI) is changing the way businesses approach marketing. From chatbots to content generation, AI-powered tools can automate tasks, speed up processes, and analyse data at an unprecedented scale. But while AI offers many advantages, it’s not a one-size-fits-all solution.

Getting your marketing budget approved doesn’t have to feel like an uphill battle. In this blog, we share seven practical tips to help you secure buy-in from your executive team—by focusing on strategy, aligning with business goals, and clearly demonstrating business value (beyond just revenue). If you’re ready to turn your marketing plan into a strategic investment, this one’s for you.

At Versed, we’re all about finding clever, strategic ways to amplify the impact of our clients’ campaigns, so when Gilmours

Unlock the full potential of your marketing with an integrated approach. Align all channels for consistent messaging, better customer experiences, and maximized ROI.

Unlock the full potential of your marketing with an integrated approach. Align all channels for consistent messaging, better customer experiences, and maximized ROI.

Credibility that converts!

Introducing Versed!

Marketing delivers the most impact when it’s woven into every part of a business. When aligned with operations, sales, and strategy, it drives seamless growth and customer connection.

Discover how GTM (Go-To-Market) and MDF (Market Development Funds) strategies can accelerate growth for tech companies.